Waltham, MA, December 2011 – In support of its growing stable of wellness-oriented footwear brands — Kalsø Earth® Shoes (“the original wellness shoe”), Earth® (contemporary comfort footwear), Earthies® (footwear that marries fashion and wellness), and Earth Origins® (value-oriented, casual lifestyle footwear) — Earth, Inc. is pleased to announce a unique partnership with longtime on-air talent and wellness guru, Sally Combs.
Coinciding with the growth and expansion of the Earth Brands wellness portfolio, Combs’ joining Earth, Inc. (also known as Earth Brands) marks a major milestone in the company’s history. For more than 40 years, Earth, Inc.’s legacy in the wellness space has been established and solidified. Now, as more consumers increasingly consider personal health and well-being across all their purchases — including shoes — the company is experiencing a steady trajectory of growth commensurate with these evolving market trends.
Gary Champion, President, comments on the addition of Combs, “It’s important that growth and expansion of our company is smart and calibrated. We want to expose more consumers to the wellness orientation of the franchise, but make sure we do it in the right way. Building an expanded on-air presence is a key ingredient in that overall equation, and having someone with Sally Combs’ range of experience will ensure our message gets out there properly and truly hits home.”
Combs has been a QVC® on-air guest with more than 14 years of footwear experience, and 9 years of direct-to-consumer selling experience. On-air, her experience is best exemplified by a historic one-hour show during which more than 34,000 pairs were ordered. She also experienced a single day performance when more than 100,000 pairs were ordered. A highly lauded wellness and lifestyle aficionado with a fun-loving and free-spirited personality, Combs is ideally suited to the Earth, Inc. opportunity.
“I’m very excited to be joining a company that not only offers the health and wellness aspects of footwear that are so important to me, but also offers such a great range of fashion choices to suit everyone's needs,” comments Combs. “There’s something very special about Earth Brands, and I’m excited to be in a position where I can now introduce more consumers to everything the company has to offer.”
Combs is scheduled to appear on QVC as part of the inaugural presentation of footwear from Earth Brands in April 2012. For more detailed information about Combs’ appearance on QVC, please visit
http://www.facebook.com/sallycombsearthbrands.
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