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Wizard
 Post subject: Entertainment vet Sandy Grushow joins Weather Channel (D)
PostPosted: Mon Jun 17, 2013 2:28 pm 
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Entertainment and marketing veteran Sandy Grushow is joining the board of the Weather Co., parent of the Weather Channel cable network and Weather.com

A former chairman of the Fox Television Entertainment Group where he oversaw both Fox Broadcasting and the 20th Century Fox Television production studio, Grushow has spent the last several years associated with MediaLink, a prominent advertising and marketing consulting firm. He was chief content officer of the firm for three years and now serves as its senior content advisor.

"Sandy brings a unique point of view to our board, one that draws from his experience running a studio and a network, as well as his recent work advising companies on their content strategies for new and emerging platforms," said David Kenny, chairman and chief executive of the Weather Co.

ON LOCATION: Where the cameras roll

Grushow had been working closely with Kenny and the Weather Channel for the past year. In an interview, he said the network doesn't have to be just the place you go for your weather forecast.

http://www.latimes.com/entertainment/en ... 7358.story
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Stuntman
 Post subject: Re: Entertainment vet Sandy Grushow joins Weather Channel (D
PostPosted: Wed Jun 19, 2013 10:27 am 
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That last line sounds like there will be even less weather on the channel, than they already have.
Not a very good sign.
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blm489
 Post subject: Re: Entertainment vet Sandy Grushow joins Weather Channel (D
PostPosted: Wed Jun 19, 2013 11:56 am 
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Do they still play movies on TWC, like they did awhile back?

That was a true "jumping the shark" moment. :Doh
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newsguy
 Post subject: Re: Entertainment vet Sandy Grushow joins Weather Channel (D
PostPosted: Wed Jun 19, 2013 4:51 pm 
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It is a concern because it sounds like they are going to entertainment routine than the covering weather 24/7. I hope they don't get the MTV routine and only music videos only for a few hours (if any) though when there's severe weather, they do cover the weather non-stop. Also I don't they're doing movies anymore, that didn't last.
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