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 Post subject: Jeff Zucker Resigns from CNN
PostPosted: Thu Feb 03, 2022 3:33 am 
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Joined: Wed Aug 10, 2005 9:13 am
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Might this news possibly affect Robin Meade's show, since WarnerMedia will soon be merging with Discovery.

https://www.cnn.com/2022/02/02/media/jeff-zucker-cnn/index.html


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 Post subject: Re: Jeff Zucker Resigns from CNN
PostPosted: Thu Feb 03, 2022 3:05 pm 
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Joined: Sat Apr 23, 2011 3:46 pm
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Yes, AT&T spinning off WarnerMedia increases the likelihood of Morning Express’ demise.

Morning Express only gets about 150-200k viewers per day* with just 50k in the key demo. The show likely doesn’t generate much revenue, as advertising rates are based largely on these numbers.

When AT&T owned WarnerMedia (which itself owns both CNN and HLN,) this lack of rev generation wasn’t much of an issue. AT&T's primary interest is to sell cable packages. In effort to attract/retain cable subscribers, they want to offer a variety of news channels. AT&T perceived HLN to be a net gain for subscriber revenue, even if the advert revenue didn’t cover the channel’s expenses.

When the spin-off is complete in Q2 and WarnerMedia is no longer owned by a cable company, HLN and the other channels in the catalogue of this new “WarnerMedia-Discovery” entity will have to prove their value in other ways. HLN’s expenses must be low, as it operates at CNN HQ and presumably uses CNN’s equipment. The flyaway cost is just talent and staff salaries. But when executives begin looking for places to cut costs and increase revenue, I expect there will be arguments to cancel Morning Express and convert HLN into a 24-hour real crime channel.

* https://ctv.kwayisi.org/networks/hln/mo ... bin-meade/


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 Post subject: Re: Jeff Zucker Resigns from CNN
PostPosted: Fri Feb 04, 2022 3:41 am 
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The writing is clearly on the wall.

I don't know if this also applies under the umbrella of what wineguy said as, "AT&T's primary interest is to sell cable packages. In effort to attract/retain cable subscribers, they want to offer a variety of news channels. AT&T perceived HLN to be a net gain for subscriber revenue, even if the advert revenue didn’t cover the channel’s expenses."

There is also a new streaming service in the coming weeks called CNN+, which is planning to fold in all of their channels into their paid subscriber services.

The FAQ's are on the bottom of this link:

https://plus.cnn.com/signup?utm_id=sa%7c71700000089384420%7c58700007563828905%7cp68139791112&gclid=CjwKCAiAl-6PBhBCEiwAc2GOVCAmuQ0IGcSRDzm81XHuBnThOXWxUessp7PbLuanhfRCVfc5wfqYahoC85sQAvD_BwE&gclsrc=aw.ds

I hope this clears up what might be happening if indeed Morning Express may see their days numbered. But that is only a guess on my part. :?


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 Post subject: Re: Jeff Zucker Resigns from CNN
PostPosted: Wed Nov 30, 2022 12:16 pm 
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Joined: Sat Apr 23, 2011 3:46 pm
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Another round of layoffs at CNN, with "hundreds" of impacted employees to be notified of their termination on 12/1. I think this is where we find out if Morning Express will continue to exist.

https://www.hollywoodreporter.com/busin ... 235268850/


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